How to write a design brief

When you are commissioning a designer or inviting quotations for the production of a brochure, mail shot, website or exhibition system, one of the first and most important things you should do is write a design brief. Here are 10...

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Here’s my number…

The problem with giving someone your business card is that it may easily be mislaid, discarded or end up in the bottom of that person's wallet. Finally when they do get to look at it - you may have...

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CMYK vs. Pantone

What's the difference between spot colour and CMYK? This is a question I get asked quite a lot and it's difficult to explain in a single sentence - so I thought I'd write a little article on a few...

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